Business-Level and Corporate-Level Strategies Essay - 13

Business-Level and Corporate-Level Strategies - Essay Example The operations carried out at America, China, and United Kingdom was very successful. It provides online shopping opportunity to its customers. Its main objective is to provide better life to its customers with the help of the donations in kind. Wal-Mart is managed by Walton family as it is a family owned business. It has around 2.2 million employees across the world. Corporate level mainly deals with framing the mission and vision of the organization and planning accordingly to reach the desired goal. It formulates different strategies which are required for attainment of objectives of the company. The Functional level objectives are derived from that of the corporate level. This level develops coordination between the corporate and business unit level. In this complex environment of the business, the strategies are required to be formulated. This strategy is very well defined as in this level the marketing strategy will be further divided between the sales. The strategy in this level helps in the attainment of functional objectives of the organization (Hoskisson, Hitt and Ireland, 2012). Strategic management is required for the growth of the organization. It helps in the formulation of effective business environment. Business strategy is compared and formulated with the five forces that build competition. The strategic position of the company can be determined by the business level strategy. Wal-Mart adopts competitive advantage by delivering unique product to its customers by providing a standardized product at a lowest competitive price. The company can select any one from the given strategies to gain competitive advantage by delivering uniqueness in the product and lowering down the cost. The retail industry focuses on the cost leadership strategy to sustain in the market and narrowing the competitive scope. When the company provides unique product the customers will be willing to pay a premium for the product. Corporate level refers to the strategy

Johnson & Johnson Essay Example | Topics and Well Written Essays - 750 words

Johnson & Johnson - Essay Example The company’s target market is the health care sector. J&J aims to provide medical facilities, nursing homes and mothers with the supplies they need to operate. With its diagnostics and treatment products, J&J’s products have become household names in the health care sector, beauty parlours and homes. According to Delo and Neff (2013, p.8), J&J capitalizes on its 92 consumer product brands to maintain an enormous presence in the current competitive market.  To achieve this, J&J spends a significant part of their revenues to market its numerous brands in various media including electronic media, print media, outdoor ads, blogs and social media- products that include; baby items, medical products and devices, skin care products, hair beauty products, and health products for women, and dietary products (Cameron 2007, p.65). As Chwallek (2013, p.16) has indicated, J&J relies on its strong brands as the key cog in its marketing initiatives. Owing to the success of the company in marketing its brand, today J&J customers and prospects would rather pick on its products than settle for other products provided by its market rivals. As a result, the company’s consumers normally prefer to pay more for the brands, a development that has earned J&J more profit edge over its market rivals that sell fairly cheaper products. J&J’s leading role among the world’s top companies whose presence trace to the late 19th century is one of its major strengths (Chwallek 2013, p.16). The company boasts of high level of customer satisfaction and effective research and development programs that have resulted in its continued existence, 128 years since its inception. The long period of existence has enabled the company to build on its corporate image, customer base, and product image to its advantage. With its strong presence across the world made possible